Harley-Davidson in 2004..2011 Essay Example | Topics and Well Written Essays - 1250 words

Harley-Davidson in 2004..2011 - Essay ExampleThe global market consumers consider all the factors while purchasing the bicycles because the motorbikes in most of the countries are used by means of conveyance of title or the consumers who does not afford the cost of maintaining carThe motorbike industry of US is different from the international market because the US consumers do not use the motorbikes by means of transport. So US consumers do not consider all the above factors except superior quality.Every unpolished has its own economic conditions that are different from the other country. In motorbike industry of under developing countries the consumers consider these factors cheap in cost, average in quality, fuel efficient and spare parts available at cheap prices. And in the developed countries the focus of the consumers on superior quality, innovative features and designs etc. the economic conditions of a country creates a big difference in the consumer preferences.2.1-The m otorbike industry is growing very fast for the last two decades and now the tally number of motorbikes in the world is around 200 million. Its a very huge market with a huge growth every year. many an(prenominal) bug multinational entering in this fast growing market because in the under developing countries motorbikes is used as a means of transport and in developed countries it is used with a broad perception. Harley Davidson associates its blur image with life style of customers. Its market is increasing because todays consumer associate it self with the products characteristics to build its personal image as a products image. This trend makes the market of Harley Davidson more effective and appealing.Harley Davidson is most selling motorbike brand in US market and containing a highest market share in the US motorbike industry. The sales and the market share of Harley Davidson in the US motorbike industry