It's not the size of the dog in the fight, it's the size of the fight Essay

It's not the size of the dog in the fight, it's the size of the fight in the dog - Essay Example Her father was a radio announcer for years and of course his name was used on air. McClusky did not have trouble with her McFest name until she applied for patent for the continuing concerts. That is, of course, when McDonalds got involved. Knowing you have been served from a company like McDonalds (the big dog) would make most regular people give up (the little dog) but not McClusky, This paper will introduce the fight this little dog plans on winning. McDonlads, it would seem has a McFamily of names that cannot be used by others. Those include McWatchy, McDouble, McJobs, McShirt, McPool, McShades, McFree, McRuler, McLight and even just Mc. So McClusky has the wrong last name. There were no objections from the big dog when McClusky raised $30,000 in charity for the Special Olympics last year. Could it be because McDonlads also supports Special Olympics and it was seemingly free advertising for them. Now, $5,000 of that money has gone to pay lawyers to support the little dogs point of view (fight). McClusky says she cant understand when one company can infringe on the rights ones sir name gives them and will continue this fight in the courts, however, she wants this money to go to charity and not to lawyers. McDonalds says they have the legal mandate to protect their trademark and that trademark means anything that starts with Mc. Well, how can that be, McClusky says does that mean because her name is a Mc name that she does not ne ed a separate trademark as she is already part of the Mc names? Surely they cannot force her to change her sir name and this is her chartable business. McDonalds contends that they will continue this fight and that there will be no use of the Mc trademark and McClusky responds with the fact that she cannot change the name of a concert series that has already been functioning for two years. People expect to see that name and that it is a charitable concert raising money for one of several charities. In fact,

Commerce paper essay Example | Topics and Well Written Essays - 2000 words

Commerce paper - Essay Example In addition, the CEO needs to encourage employees to openly express their views and suggestions regarding the ethical culture of the organization so as to ensure a comprehensive ethical framework. The essential elements needed for the establishment of an effective ethical framework may vary from culture to culture as ethics is related to perceptions of people. Therefore, the CEO must acquire thorough knowledge regarding different cultural aspects of the region in which his company operates. For this, the CEO has to directly or indirectly analyze the traditional beliefs and practices and living standards of people who reside in the company’s target business territory. Before setting the ethical standards of an organization, the CEO should evaluate what his competitors do and to what extent they are effective. It is clear that finance is an essential component in the design and implementation of proposed ethical standards. Here, the CEO has the responsibility to find potential s ources of finance and distribute them among different divisions of the organization. Hence, the CEO needs to choose appropriate means of market survey to understand what people expect from the company. Similarly, the CEO has to convince personnel about the significance of ethical culture since effective employee participation is inevitable for the successful implementation of the designed ethical standards. Therefore, the CEO must also ensure that the proposed ethical framework does not hurt the employees’ worksite interests. In order for setting up ethical standards effectively, upward and downward flow of communication is necessary at various management levels. Ethical standards and practices would not benefit an organization if bad behavior of managerial persons or other employees goes unreported. Hence, the CEO must design a well structured reporting system by focusing on various departmental divisions. Furthermore, the CEO has to remember the fact that generational diffe rences can raise ethical changes and hence he should not focus too much on traditional ethical practices of the organization. Gable highlights the point that people with different work styles can demonstrate same commitment and work efficacy. Hence, individuality of people has to be admired while framing ethical standards of an organization. In other words, the ethical standards must make the employees feel that the company is loyal to them. In sum, the CEO must ensure that the proposed ethical standards are authentic and not too liberal. 2. In macroeconomics and management, vertical integration is a process through which several phases in production and/or distribution of a product/service are owned and operated by a single company in order to increase business territory and market power. A vertical integration strategy has the following advantages and disadvantages; Advantages Improved supply chain coordination is the most notable benefit of a vertical integration strategy as this feature assists an organization to increase its operational efficiency and thereby profitability. In most times, it seems that a vertical integration results in closer geographic proximity and it is beneficial for the integrated firm to take advantages of reduced transportation costs. Economists opine that vertical amalgamation is useful for