Analysis of Privacy Perception Among Open Plan Office Users

Analysis of Privacy Perception Among Open Plan Office Users CHAPTER 1INTRODUCTION What is an Office? Offices are workspaces designed for regular use to achieve personal, group or organizational goals through the accomplishment of tasks. Sanders and McCormick, (2002) go on to state that these tasks can be grouped into cognitive, physical, social or procedural tasks. The office provides a location for contact and could also be a repository for tools, information and other resources required to meet business objectives. It is also a business resource, this a point most people fail to understand thus, the failure to properly design and evaluate work spaces. The work place or office is one of the places the modern man spends the bulk of his waking hours. Sanders and McCormick, (2002) say almost half of ones waking hours are spent in and around the office. This would provide explanation for research efforts into the design and utilization of offices. According to Myerson and Ross (2003) the office grew out of the factory and then followed the trend of bureaucratization of industry. Thus, offices have been viewed differently by users and companies. Some view it as an address, others as a necessary evil but to others it is considered to be an asset. Bjerrum and Bà ¸dker (2003) noted that the design of an office was mostly considered as a cost and done to support quiet work and also show peoples status. While the purpose of the â€Å"New office† is to be that of attracting and retaining staff as well as to revolutionalize corporate culture. Work places or offices have been described variously as; conventional, traditional, and closed or open plan offices. Some, group them as large or small, landscaped etc. (Sanders and McCormick, 2002). The general descriptions of workspaces fall under the categories of open plan and cellular offices and this is based on the architectural and functional features of the work spaces (Duffy, Laing and Crisp, 1992). Other descriptions and categorization of offices include the hive; which is suited to individual processes. The den; suited to group processes. The cell; designed for concentrated study while the club supports transactional knowledge (Sailer, Budgen, Lonsdale, Turner and Penn, 2009). There are other descriptions of office types for example, Myerson and Ross (2003) from an architectural point of view, showed that views of property and space as related to the office environment have been evolving and as such, they identify four thematic categories of offices namely: narrative which presents the â€Å"office as a brand experience.† Nodal where the â€Å"office as knowledge connector.† The neighborly theme sees the â€Å"office as a social landscape† and lastly nomadic â€Å"office as distributed work space† these grouping reflect more of necessity and corporate culture not necessarily a collection of generally practically replicable models. In another categorization of offices by Myerson and Ross (2006) is based on the fact that the offices evolved to suit knowledge workers, as such, the categories match each of the four â€Å"realms† of knowledge work namely: the academy â€Å"is likened to the corporate realm which is a more collegiate and collaborative approach to work†, guild â€Å"the professional realm in essence a professional cluster of peers sharing a skill or specialization†, agora â€Å"the public realm where the corporation is open to the city or the market place† and the lodge â€Å" the domestic or private realm more of the live and work setting†. In the general scheme of things offices are still broadly classified into open plan and private or cellular offices all other forms are variations of the two. Cellular Offices Also called closed offices, this type of offices are the traditional or conventional offices which are usually closed and private workspaces (Maher and von Hippel, 2005) i.e. they are designed with floor to ceiling walls, a door and dimensioned for a single user. This type of office is also called a cell-office and can be a shared room office, used by 2-3 persons (Danielsson, 2008). This has been the generally accepted, traditional or popular understanding of the place called an office. Open Plan Offices These are found to be a common workspace shared by a group of employees. The original concept of the open plan office has continued to evolve, but it is the absence of floor-to-ceiling walls that is said to be the primary characteristic of open-plan offices. The arrangements of office furniture, partitions, screens, office equipment, or plants mark out individual and functional work areas (Valesny and Farace, 1987). One of the strengths of the open plan office according to Bjerrum and Bà ¸dker (2003) is the openness and flexibility allowing one to move to where things are happening and allowing for â€Å"overhearing and over-seeing† (p. 207) thus enhancing peripheral participation. Other types of the open plan office include the bull pen office, action offices, landscaped offices (Sanders and McCormick, 2002). In the bull pen offices, the work desks are arranged in neat row as far as the eyes can see. In reality, most firms have a mix of office typologies ranging from cellular units designed for a single user to a small room office shared by a few people then the spaces shared with a large group with or without specifically assigned work places and with varying measures of visual and audio privacy. Recent Developments in Open Plan Offices It is safe to argue that, the open plan office has become increasingly popular (de Korte, Kuijt-Evers and Vink, 2007; Ding, 2008; Oldham and Brass, 1979; Pejtersen, Allermann, Kristensen and Poulsen, 2006 etc.) and several reasons could be advanced to explain the widespread adoption and use of the open plan offices and its variations. There is also a move to wards a reduction in open plan office workspaces especially in the United States of America due to the understanding that smaller workstations are cheaper to maintain (Dykes, 2011) this according to Veitch, Charles, Farley and Newsham (2007) is because there is a failure in understanding the full value of the physical office environment and related issues in open plan offices in particular. Advantages of open plan offices Searches through literature (Danielsson, 2008; Oldham and Brass, 1979; Pan and Micheal, 2007; Roper and Juneja, 2008; Valesny and Farace, 1987 etc.) present the following as reasons for the adoption of open plan offices. They include; Reduction in office space and cost decline: The price of real estate is predicated on the area rented and utilized. With organizations using rental spaces, it is cheaper to use the rented floor or floors as open plan offices. In most cases, the cost of partitioning is saved if an open plan set up is deployed fully or partly. Flexibility for organizational changes: The open plan office lends itself to easy restructuring of work areas. In most cases, it is easier to fit in one more members of staff (Sanders and McCormick, 2002). More efficient work flow and communication: Some jobs require continuous team work, face to face interaction and a relatively high level of routine procedures. For such work groups, the open plan office or variations thereof are usually recommended and deployed. The enhancement of some level of peripheral participation is one of the strengths of the open plan office. Possible enhancement of social facilitation: The enhancement of collaboration i.e. the fostering of a team spirit, where, work teams or task forces are close to one another and can quickly form a huddle to sort out problems without resorting to information technology provisions like the intercom, emails, phones, video conferencing or even the walk up to another office. Oldham and Brass, (1979) specifically examined interpersonal issues that included; intradepartmental and interdepartmental interaction, friendship opportunities, noting that supervisor and co worker feed back could be improved. Ease of supervision: There is an ease of supervision, in that, a look over the landscape of the office can give an idea as to who is present and what each member of staff is doing. Limitations of open plan offices. Regarding the limitations of open-plan office designs, Maher and von Hippel (2005) rightly point out the fact that in open plan office layouts â€Å"distractions and overstimulation are intrinsically linked to the design.† These issues have consistently been themain down sides of open plan offices and some of them include: Increased workplace noise (Pan and Michael, 2007). Increased disturbances and distractions. Increased feelings of crowding and loss of privacy. There is a reduction in autonomy and task identity and a reduction in supervisor and co worker feedback in certain cases (Oldham and Brass, 1979). One point of agreement in open plan office research is that there is a generally low level of perceived privacy in open plan offices, as interruptions and distractions of the visual and acoustic kind occur frequently in open plan offices. (Pejtersen et al. 2006; Roper and Juneja, 2008) Furthermore, researchers have observed that these negative outcomes resulting from the adoption of the open plan office design tends to result in dissatisfaction with work and the workplace thus, reducing functional efficiency, decreasing performance, especially, for non routine tasks and also, reduced feedback from supervisors due to some complexity with the freedom of communication (de Korte et al. 2007; Pejtersen et al. 2006; Sundstrom et al. 1982; Vischer, 2007 ). This understanding has led some organizations to begin returning to the traditional private offices i.e. with floor to ceiling partitions assigned to an individual (Roper and Juneja 2008). Evolving nature of office work Also worthy of note, is the evolution of work patterns. An increasingly large number of persons work mainly at or from home and visit the office sparingly. This has given rise to the several types of offices one of which is the flex-office, which is dimensioned for less than 70% of the total company staff to be in at the same time. Another design is the combi-office; where a member of staff is not assigned to a specific desk but sharing of common facilities provides the spatial definition of such an individuals work space i.e. the task and personnel at hand may determine the sitting arrangement of persons in the office (Danielsson, 2008). Thesis Overview The thesis is organized in to 5 chapters; Chapter one provides an introduction the concept of an office, its major types and variations. It then focuses on the open plan office and then highlights the strengths and limitations of the open plan office. Chapter two provides a literature review of the concept of privacy perception; it reviews the perceived benefits of privacy and then traces the expectation that privacy perception could be influenced by culture. Significant studies related to dissatisfaction with open plan offices are examined for possible links to culture. The discussion then moves to culture, its definition and then the attempts made in the classification of culture. The Hofstede paradigm is then discussed and some studies employing the paradigm are reviewed. The research motivation and hypotheses are presented. Chapter three discusses the methodology of the study, the survey method, issues noted and the challenge expected. The source and design of the questionnaire was presented and the analysis methods proposed. The statistical analysis tool was briefly introduced. Chapter four shows the procedure of the survey, documents the responses received, analyzed the data collected from the general information part of the questionnaire and then chronicles the statistical analysis of the second part of the questionnaire designed to elicit privacy perception in open plan office environments. Chapter five provides a discussion of the results obtained in chapter five and then presents the limitations of the current study while providing directions for further work. CHAPTER 2: LITERATURE REVIEW This part of the thesis discusses the links between privacy perceptions and culture. It also includes definitions and explanations of some related terms. Lastly, it includes a presentation of some ideas relevant to the work and results of related studies. The chapter concludes with the research question, research hypothesis and the motivation for the study. Privacy Perception In order to facilitate a better understanding, the term â€Å"privacy† is defined firstly then the concept called â€Å"perception. According to the Merriam-Webster online dictionary (2011), privacy is said to be â€Å"the quality or state of being apart from company or observation†. Wikipedia defines perception as â€Å"the process of attaining awareness or understanding of sensory information.† It goes on to say â€Å"what one perceives is a result of interplays between past experiences, including one’s culture, and the interpretation of the perceived.† Privacy is a very difficult concept or construct to define not to talk of evaluating, it has commanded interest from the fields of anthropology, architecture, cultural geography, environmental design, ethology, history, law, philosophy, and sociology, as well as branches psychology such as; clinical, counseling, developmental, educational, environmental and social psychology (Newell, 1995; 1998). Newell (1995) in her extensive review of the concept of privacy divided the perspectives of privacy into, people centered, place centered and the person-environment or the person-place interaction with the primary interest on the place, people or equally on the person and place and or with the interaction itself. Leino-Kilpi et al. (2001 p. 664) in another review of literature on privacy noted that perspectives applied to the analysis of the concepts of privacy to be: The units experiencing privacy. They go on to note â€Å"the unit experiencing privacy can be either an individual or a group, or both.† Desired – Achieved privacy. This is explained by the understanding that the concept of privacy is either seen as a subjective state or studied as an achieved state (Newell, 1998). Reactive – Proactive privacy. This is to say the control of communication and also the control of knowledge. Furthermore, they describe the dimensions of privacy to include: physical, psychological, social and informational thus, suggesting privacy dimensions to be made up of four quadrants of the diagram as shown in figure 2.1 below.. Source: Leino-Kilpi et al. (2001) It would be seen that in an open plan office all the dimensions of privacy as enumerated Figure 2.1 above are impinged upon; First, physical accessibility to the person is unrestricted. Secondly, the cognitive intrusions abound due to audio and visual distractions. Thirdly, it is more difficult to control social contacts for example, the choice of participants for interaction, the interaction frequency, length and content of the said interaction. Then finally, the ease with which certain private pieces of information about the person is easily accessible is a problem in open plan offices, after all, most open plan offices do not have a single route of access or a door to the work space. So, it is difficult to mark and protect ones territory and as such protect some form of private information from would be trespassers (Anjum, Paul and Ashcroft, 2004). In the light of these perspectives, one of the definitions of privacy suggested is that â€Å"privacy is a voluntary and temporary condition of separation from the public domain† (Newell, 1998, p. 357). Oldham, Kulick and Stepina (1991) highlighted the fact that individuals reacted negatively to environments characterized by few enclosures, closeness and high density because such environments exposed individuals to too many unwanted or uncontrolled intrusions. It is also agreed that, the perception of the work environment leads to satisfaction or dissatisfaction with the work and the work environment. Fischer, Tarquinio and Vischer (2004, p.132 ) posit that the there are three major categories of mediating influences on workplace satisfaction and these are, â€Å"individual differences like culture, age, professional or status, organizational context and environmental features.† All these issues could be further grouped into two; internal and external factors as relates to the individual. These two descriptions could be mapped to the two ingredients required for a need for privacy to exist i.e. a person or persons and a place. Sanders and McCormick (2002, p. 485) also point out that apart from the physical features of the built environment, â€Å"people are influenced by nonphysical features like social, cultural, technological, economic and political factors characteristic of the environment.† External Factors These are the place factors, usually described as the environmental or design issues which can lead to noise distractions, visual distractions, interruptions, crowding and accessibility issues (Ding, S. 2008). Due to the absence of internal walls, the low height of walls or partitions in open plan offices influences privacy; the more enclosures, the lower the people per given space and the higher the partitions, the higher the privacy perceived (Danielsson 2008; Oldham, G. R et al. 1991; Sundstrom, Herbert and Brown, 1982 etc.). Organizational context is also considered to be an external factor. This involves the type of industry involved by the organization. For example doctors consulting rooms should provide more audio privacy compared to an architectural firms offices or design studios. Internal Factors This grouping is based on the person factors or what goes on within the person, the suggestion that individual differences related to but not restricted to personality traits, gender, individual experience etc. affect ones perception of, and hence the evaluation of the work environment (external or place factors). Some studies have found that variations exist across gender in perception of privacy in the open plan office (Yildirim, Akalin-Baskaya and Celebi, 2007). Also, in a different cross cultural study of privacy, Newell (1998) found that privacy was more a condition of the person thus, the duration of the experience and the change on the person as a result of the experience leads to its suspected therapeutic effect. In general perceptions and attitudes to privacy, she found that gender also played a part especially within cultures. Maher and von Hippel (2005) and others before them showed that individual differences in the ability to handle overstimulation by the application stimulus screening and inhibitory abilities influenced the perceptions of the work environment. These inhibitory skills are cognitive in nature and such inhibitory skills are found to vary between individuals and even especially across cultures. For example, Hall (1966) points out that the Japanese are said to be content with paper walls as acoustic screens while the Dutch and Germans require thick walls and double doors to serve as acoustic screens. Benefits of Privacy in the work Environment Newell (1998, p. 359) relates the need for privacy to help in â€Å"maintaining healthy internal physiological and cognitive functioning subjectively described as ‘wellbeing’†. The study concluded that achieving the perceived privacy had some therapeutic effects. On the area of performance, especially for knowledge workers like engineers, accountants, software designers, decision makers etc., auditory and visual distraction have been found to be a cause of stress and even performance impairment (Roper and Juneja, 2008). Furthermore, Oommen, Knowles and Zhao (2008) point to the likelihood of aggression and increased instances of eye, nose and throat irritations while working in open plan environments. This in turn affects productivity. Culture Culture is said to be the way of life of a group of people. This, among other things covers their beliefs, values, norms and rituals. Specifically, Hofstede (2009 p. 1) points out that â€Å"culture is the collective programming of the mind that distinguishes the members of one group or category of people from the others and it manifests itself in the form of symbols, heroes, rituals and values.† Earlier, an American anthropologist Edward T. Hall in his books, talked about language and especially modes of communication as a point of differentiating cultures (Hall E.T 1966; 1976). He even considered language to be the core of culture while, Geert Hofstede considers language as a part of the rituals of a particular culture (Hofstede, 2010). This goes to point out some of the existing disagreements about what culture is and even how it comes about. Culture is thus, studied as a means of understanding or shedding light into the behavior or reactions of individuals or people groups. Edward Hall in his book; the hidden dimension writes that â€Å"people from different cultures inhabit different sensory worlds, so that experience, as it is perceived through one set of culturally patterned sensory screens is quite different from experience perceived through another.† (1966, p. 2). This highlights and explains the link between culture and perception generally and in spatial terms especially. Classifying Cultures There have been several descriptions and models of culture (Matsumoto and Yoo, 2006; Hall, 1966; 1970), for example, Hall (1966) alludes to contact and non-contact groups or cultures in relation to spatial meanings and preferences within people groups . This is related to the social dimension of privacy (Leino-Kilpi et al. 2001), but he especially specifies high and low context cultures according to their ways of communicating. For the high context (HC) culture or communication for that matter, much of the information is implicit while, in the low context (LC) culture, nearly everything is explicit. He also wrote about the concept of time among cultures (Hall, 1976). Where there are polychronic (P-time) and monochronic (M-Time) cultures; the M-time society or culture would prefer to do only one thing at a time when serious i.e. for such persons, time is linear and segmented with each activity scheduled while, the individuals in a P-time culture can juggle several activities, they emphasize the involvement of people and the completion of tasks rather than schedules. Edward T. Hall coined the term â€Å"Proxemics† which he describes as â€Å"interrelated observations and theories of mans use of space as a specialized elaboration of culture† Hall (1966 p. 1). In explaining his observations in proxemic behavior (Hall, 1963 p. 1003) he notes that â€Å"what is close to an American may be distant to an Arab.† Many other researchers and individuals apart from Edward Hall had worked on other frameworks and dimensions of culture. Matsumoto and Yoo, (2006) lists some of these frameworks which are interestingly identified by the names of the researchers that discovered them and this list which is not exhaustive, includes; Hofstedes (1980) with subsequent revisions and dimensions added; Schwartz (2004) who presented seven universal value orientations, Smith, Dugan and Trompenaars (1996) had two universal value orientations; House, Hanges, Javidan, Dorfman and Gupta (2003) came up with nine value orientations related to leadership; Inglehart (1997) had two attitude-belief-value orientations, Bond et al. (2004) is said to have reported two social axioms. All cited in Matsumoto and Yoo, (2006 p. 239). The listing above does not mention each of the dimensions. The dimensions of each framework listed are found in Table 2.1 below. Table 2.1 Six Theoretical Frameworks for Universal Dimensions of Cultural Variability Framework Dimensions Hofstede’s (2001) dimensions of  work-related values Individualism vs. collectivism Power distance Uncertainty avoidance Masculinity vs. femininity Long- vs. short-term orientation Schwartz’s (2004) dimensions of  values Embeddedness Hierarchy Intellectual autonomy Affective autonomy Egalitarianism Mastery Harmony Smith, Dugan, and Trompenaars’s  (1996) dimensions of values Egalitarian commitment vs. conservatism Utilitarian involvement vs. loyal involvement House, Hanges, Javidan, Dorfman, and  Gupta’s (2003) dimensions of  leadership values Performance orientation Assertiveness orientation Future orientation Human orientation Institutional collectivism Family collectivism Gender egalitarianism Power distance Uncertainty avoidance Inglehart’s (1997) dimensions of  attitudes, values, and beliefs Traditional vs. secular-rational orientation Survival vs. self-expression values Bond et al.’s (2004) dimensions  of social axioms (beliefs) Dynamic externality Societal cynicism Source: (Matsumoto, D and Yoo, S. H, 2006 p. 240) National versus Organizational culture As a society has a culture, so do organizations and such organizations employ staff who come from a particular culture(s). The organizations then require these individuals to work in offices. Apart from the culture description related to national boundaries, there is a culture that seems to characterize workplaces or organizations and this is called organizational or corporate culture. Barney (1986) notes that like culture itself, organizational culture has many competing definitions and then goes on to suggest that a generally acceptable definition of organizational culture to be â€Å"as a complex set of values, beliefs, assumptions, and symbols that define the way in which a firm conducts its business.† (p. 657). He goes on to point the pervasive nature of organizational culture in that, it helps to define the relationship of the firm to parties it comes in contact with through its business. This simply shows that culture within the work place especially geared towards profitability or the conferment of advantages could be termed organizational or corporate culture. Generally it will be assumed that the national culture will also play a part. Guidroz, Kotrba, and Denison (2009) from results of a study of multinational companies, claim that their study seems to point to organizational culture superseding national culture in diversity management practices. The issue in question in this thesis is not exactly a management matter but the individual perception of privacy in the open plan office environments and would suggest that both national and organizational cultures playing a part because according to (Brand, 2009) the design of the workspace or workplace communicates the corporate culture of the organization meaning, the adoption of the open plan environment can be tied to the organizations corporate culture. Hofstedes’ Cultural Dimensions This is a hugely popular cross-cultural model (Gerhart and Fang, 2005; Hofstede et al, 2010; Sivakumar, Nakata, 2001) currently in use, with its roots in industrial psychology (Meeuwesen, van den Brink-Muinen and Hofstede, 2009) is called the Hofstedes model of culture named after Geert Hofstede a Dutch emeritus Professor of organizational anthropology and international management in the Netherlands. Hofstedes work highlighted the fact that culture is manifested through symbols, heroes, rituals and values. But, Hofstede argues that values form the core of culture as represented by the Hofstede culture â€Å"Onion† in Figure 2.2. Figure 2.2 shows the onion structure graphically illustrating the manifestation of culture at different levels and even the interactions therein. As seen from Figure 2.2 above symbols, heroes and rituals are by themselves visible to all observers. It is the cultural meanings of the practices that are open to interpretation by the observer while, values are unseen or embedded within the person but they still subtly determine choices and much more (Hofstede et al., 2010). Hofstedes research studied value survey responses of similar respondents from different countries as to their approach, as related to four basic problems prevalent in most societies (Meeuwesen et. al, 2009) these included; Handling social inequalities in the society. The approach to dealing with uncertainty in general. The structure of the relationship between an individual and the group. The emotional role division between the male and females in a society. The initial data for Hofstedes culture study came about through an analysis of International Business Machine Company (IBM) staff surveys at a time, the company was called Hermes. He utilized the responses from routine staff surveys about values and related matters to provide ratings for countries on each of what he then called the four dimensions of culture. This was achieved by examining correlations between mean scores of questionnaire items at the level of countries. Other approaches, like analysis at the individual level did not provide much useful information (Hofstede, 2009). Later, certain studies showed the need for another dimension and this lead to the inclusion of a fifth dimension called, long term orientation. Each dimension of culture score for a country is calculated using a scale of roughly 0 to 100 for each dimension. A dimension of culture is an aspect of culture that can be measured relative to other cultures (Hofstede, 2009 p. 6) and the higher the score of a dimension, the more that dimension is exhibited in the society or nation in question while for lower scores the opposite pole of the dimension is more pronounced. Thus, the scores are therefore bipolar (Jones, 2007) In a 2010 book, Greet Hofstede, his son Gert Jan Hofstede and a research collaborator Micheal Minkov reviewed earlier works, alongside their recent studies and added a sixth dimension called indulgence versus restraint (IVR) to the previously known Hofstedes five dimensions of culture. The sixth dimension was largely as a result of the work of Micheal Minkov (Hofstede et al., 2010). The six dimensions of Hofstedes cultural model now include power distance (PDI), individualism (IDV), masculinity (MAS), uncertainty avoidance index (UAI), long term orientation (LTO), and the recently added indulgence (IVR). Power distance (PDI). This indicates the degree of inequality that exists and is accepted among the persons with and without power i.e. the leadership versus the followership respectively as normal and legitimate in any given society. If the power distance scores are high, it indicates a pyramidal or hierarchical system where the power is resident at the top while, lower scores indicate greater equality suggesting power is shared and spread within the group. Individualism (IDV). This is related to the se Analysis of Privacy Perception Among Open Plan Office Users Analysis of Privacy Perception Among Open Plan Office Users CHAPTER 1INTRODUCTION What is an Office? Offices are workspaces designed for regular use to achieve personal, group or organizational goals through the accomplishment of tasks. Sanders and McCormick, (2002) go on to state that these tasks can be grouped into cognitive, physical, social or procedural tasks. The office provides a location for contact and could also be a repository for tools, information and other resources required to meet business objectives. It is also a business resource, this a point most people fail to understand thus, the failure to properly design and evaluate work spaces. The work place or office is one of the places the modern man spends the bulk of his waking hours. Sanders and McCormick, (2002) say almost half of ones waking hours are spent in and around the office. This would provide explanation for research efforts into the design and utilization of offices. According to Myerson and Ross (2003) the office grew out of the factory and then followed the trend of bureaucratization of industry. Thus, offices have been viewed differently by users and companies. Some view it as an address, others as a necessary evil but to others it is considered to be an asset. Bjerrum and Bà ¸dker (2003) noted that the design of an office was mostly considered as a cost and done to support quiet work and also show peoples status. While the purpose of the â€Å"New office† is to be that of attracting and retaining staff as well as to revolutionalize corporate culture. Work places or offices have been described variously as; conventional, traditional, and closed or open plan offices. Some, group them as large or small, landscaped etc. (Sanders and McCormick, 2002). The general descriptions of workspaces fall under the categories of open plan and cellular offices and this is based on the architectural and functional features of the work spaces (Duffy, Laing and Crisp, 1992). Other descriptions and categorization of offices include the hive; which is suited to individual processes. The den; suited to group processes. The cell; designed for concentrated study while the club supports transactional knowledge (Sailer, Budgen, Lonsdale, Turner and Penn, 2009). There are other descriptions of office types for example, Myerson and Ross (2003) from an architectural point of view, showed that views of property and space as related to the office environment have been evolving and as such, they identify four thematic categories of offices namely: narrative which presents the â€Å"office as a brand experience.† Nodal where the â€Å"office as knowledge connector.† The neighborly theme sees the â€Å"office as a social landscape† and lastly nomadic â€Å"office as distributed work space† these grouping reflect more of necessity and corporate culture not necessarily a collection of generally practically replicable models. In another categorization of offices by Myerson and Ross (2006) is based on the fact that the offices evolved to suit knowledge workers, as such, the categories match each of the four â€Å"realms† of knowledge work namely: the academy â€Å"is likened to the corporate realm which is a more collegiate and collaborative approach to work†, guild â€Å"the professional realm in essence a professional cluster of peers sharing a skill or specialization†, agora â€Å"the public realm where the corporation is open to the city or the market place† and the lodge â€Å" the domestic or private realm more of the live and work setting†. In the general scheme of things offices are still broadly classified into open plan and private or cellular offices all other forms are variations of the two. Cellular Offices Also called closed offices, this type of offices are the traditional or conventional offices which are usually closed and private workspaces (Maher and von Hippel, 2005) i.e. they are designed with floor to ceiling walls, a door and dimensioned for a single user. This type of office is also called a cell-office and can be a shared room office, used by 2-3 persons (Danielsson, 2008). This has been the generally accepted, traditional or popular understanding of the place called an office. Open Plan Offices These are found to be a common workspace shared by a group of employees. The original concept of the open plan office has continued to evolve, but it is the absence of floor-to-ceiling walls that is said to be the primary characteristic of open-plan offices. The arrangements of office furniture, partitions, screens, office equipment, or plants mark out individual and functional work areas (Valesny and Farace, 1987). One of the strengths of the open plan office according to Bjerrum and Bà ¸dker (2003) is the openness and flexibility allowing one to move to where things are happening and allowing for â€Å"overhearing and over-seeing† (p. 207) thus enhancing peripheral participation. Other types of the open plan office include the bull pen office, action offices, landscaped offices (Sanders and McCormick, 2002). In the bull pen offices, the work desks are arranged in neat row as far as the eyes can see. In reality, most firms have a mix of office typologies ranging from cellular units designed for a single user to a small room office shared by a few people then the spaces shared with a large group with or without specifically assigned work places and with varying measures of visual and audio privacy. Recent Developments in Open Plan Offices It is safe to argue that, the open plan office has become increasingly popular (de Korte, Kuijt-Evers and Vink, 2007; Ding, 2008; Oldham and Brass, 1979; Pejtersen, Allermann, Kristensen and Poulsen, 2006 etc.) and several reasons could be advanced to explain the widespread adoption and use of the open plan offices and its variations. There is also a move to wards a reduction in open plan office workspaces especially in the United States of America due to the understanding that smaller workstations are cheaper to maintain (Dykes, 2011) this according to Veitch, Charles, Farley and Newsham (2007) is because there is a failure in understanding the full value of the physical office environment and related issues in open plan offices in particular. Advantages of open plan offices Searches through literature (Danielsson, 2008; Oldham and Brass, 1979; Pan and Micheal, 2007; Roper and Juneja, 2008; Valesny and Farace, 1987 etc.) present the following as reasons for the adoption of open plan offices. They include; Reduction in office space and cost decline: The price of real estate is predicated on the area rented and utilized. With organizations using rental spaces, it is cheaper to use the rented floor or floors as open plan offices. In most cases, the cost of partitioning is saved if an open plan set up is deployed fully or partly. Flexibility for organizational changes: The open plan office lends itself to easy restructuring of work areas. In most cases, it is easier to fit in one more members of staff (Sanders and McCormick, 2002). More efficient work flow and communication: Some jobs require continuous team work, face to face interaction and a relatively high level of routine procedures. For such work groups, the open plan office or variations thereof are usually recommended and deployed. The enhancement of some level of peripheral participation is one of the strengths of the open plan office. Possible enhancement of social facilitation: The enhancement of collaboration i.e. the fostering of a team spirit, where, work teams or task forces are close to one another and can quickly form a huddle to sort out problems without resorting to information technology provisions like the intercom, emails, phones, video conferencing or even the walk up to another office. Oldham and Brass, (1979) specifically examined interpersonal issues that included; intradepartmental and interdepartmental interaction, friendship opportunities, noting that supervisor and co worker feed back could be improved. Ease of supervision: There is an ease of supervision, in that, a look over the landscape of the office can give an idea as to who is present and what each member of staff is doing. Limitations of open plan offices. Regarding the limitations of open-plan office designs, Maher and von Hippel (2005) rightly point out the fact that in open plan office layouts â€Å"distractions and overstimulation are intrinsically linked to the design.† These issues have consistently been themain down sides of open plan offices and some of them include: Increased workplace noise (Pan and Michael, 2007). Increased disturbances and distractions. Increased feelings of crowding and loss of privacy. There is a reduction in autonomy and task identity and a reduction in supervisor and co worker feedback in certain cases (Oldham and Brass, 1979). One point of agreement in open plan office research is that there is a generally low level of perceived privacy in open plan offices, as interruptions and distractions of the visual and acoustic kind occur frequently in open plan offices. (Pejtersen et al. 2006; Roper and Juneja, 2008) Furthermore, researchers have observed that these negative outcomes resulting from the adoption of the open plan office design tends to result in dissatisfaction with work and the workplace thus, reducing functional efficiency, decreasing performance, especially, for non routine tasks and also, reduced feedback from supervisors due to some complexity with the freedom of communication (de Korte et al. 2007; Pejtersen et al. 2006; Sundstrom et al. 1982; Vischer, 2007 ). This understanding has led some organizations to begin returning to the traditional private offices i.e. with floor to ceiling partitions assigned to an individual (Roper and Juneja 2008). Evolving nature of office work Also worthy of note, is the evolution of work patterns. An increasingly large number of persons work mainly at or from home and visit the office sparingly. This has given rise to the several types of offices one of which is the flex-office, which is dimensioned for less than 70% of the total company staff to be in at the same time. Another design is the combi-office; where a member of staff is not assigned to a specific desk but sharing of common facilities provides the spatial definition of such an individuals work space i.e. the task and personnel at hand may determine the sitting arrangement of persons in the office (Danielsson, 2008). Thesis Overview The thesis is organized in to 5 chapters; Chapter one provides an introduction the concept of an office, its major types and variations. It then focuses on the open plan office and then highlights the strengths and limitations of the open plan office. Chapter two provides a literature review of the concept of privacy perception; it reviews the perceived benefits of privacy and then traces the expectation that privacy perception could be influenced by culture. Significant studies related to dissatisfaction with open plan offices are examined for possible links to culture. The discussion then moves to culture, its definition and then the attempts made in the classification of culture. The Hofstede paradigm is then discussed and some studies employing the paradigm are reviewed. The research motivation and hypotheses are presented. Chapter three discusses the methodology of the study, the survey method, issues noted and the challenge expected. The source and design of the questionnaire was presented and the analysis methods proposed. The statistical analysis tool was briefly introduced. Chapter four shows the procedure of the survey, documents the responses received, analyzed the data collected from the general information part of the questionnaire and then chronicles the statistical analysis of the second part of the questionnaire designed to elicit privacy perception in open plan office environments. Chapter five provides a discussion of the results obtained in chapter five and then presents the limitations of the current study while providing directions for further work. CHAPTER 2: LITERATURE REVIEW This part of the thesis discusses the links between privacy perceptions and culture. It also includes definitions and explanations of some related terms. Lastly, it includes a presentation of some ideas relevant to the work and results of related studies. The chapter concludes with the research question, research hypothesis and the motivation for the study. Privacy Perception In order to facilitate a better understanding, the term â€Å"privacy† is defined firstly then the concept called â€Å"perception. According to the Merriam-Webster online dictionary (2011), privacy is said to be â€Å"the quality or state of being apart from company or observation†. Wikipedia defines perception as â€Å"the process of attaining awareness or understanding of sensory information.† It goes on to say â€Å"what one perceives is a result of interplays between past experiences, including one’s culture, and the interpretation of the perceived.† Privacy is a very difficult concept or construct to define not to talk of evaluating, it has commanded interest from the fields of anthropology, architecture, cultural geography, environmental design, ethology, history, law, philosophy, and sociology, as well as branches psychology such as; clinical, counseling, developmental, educational, environmental and social psychology (Newell, 1995; 1998). Newell (1995) in her extensive review of the concept of privacy divided the perspectives of privacy into, people centered, place centered and the person-environment or the person-place interaction with the primary interest on the place, people or equally on the person and place and or with the interaction itself. Leino-Kilpi et al. (2001 p. 664) in another review of literature on privacy noted that perspectives applied to the analysis of the concepts of privacy to be: The units experiencing privacy. They go on to note â€Å"the unit experiencing privacy can be either an individual or a group, or both.† Desired – Achieved privacy. This is explained by the understanding that the concept of privacy is either seen as a subjective state or studied as an achieved state (Newell, 1998). Reactive – Proactive privacy. This is to say the control of communication and also the control of knowledge. Furthermore, they describe the dimensions of privacy to include: physical, psychological, social and informational thus, suggesting privacy dimensions to be made up of four quadrants of the diagram as shown in figure 2.1 below.. Source: Leino-Kilpi et al. (2001) It would be seen that in an open plan office all the dimensions of privacy as enumerated Figure 2.1 above are impinged upon; First, physical accessibility to the person is unrestricted. Secondly, the cognitive intrusions abound due to audio and visual distractions. Thirdly, it is more difficult to control social contacts for example, the choice of participants for interaction, the interaction frequency, length and content of the said interaction. Then finally, the ease with which certain private pieces of information about the person is easily accessible is a problem in open plan offices, after all, most open plan offices do not have a single route of access or a door to the work space. So, it is difficult to mark and protect ones territory and as such protect some form of private information from would be trespassers (Anjum, Paul and Ashcroft, 2004). In the light of these perspectives, one of the definitions of privacy suggested is that â€Å"privacy is a voluntary and temporary condition of separation from the public domain† (Newell, 1998, p. 357). Oldham, Kulick and Stepina (1991) highlighted the fact that individuals reacted negatively to environments characterized by few enclosures, closeness and high density because such environments exposed individuals to too many unwanted or uncontrolled intrusions. It is also agreed that, the perception of the work environment leads to satisfaction or dissatisfaction with the work and the work environment. Fischer, Tarquinio and Vischer (2004, p.132 ) posit that the there are three major categories of mediating influences on workplace satisfaction and these are, â€Å"individual differences like culture, age, professional or status, organizational context and environmental features.† All these issues could be further grouped into two; internal and external factors as relates to the individual. These two descriptions could be mapped to the two ingredients required for a need for privacy to exist i.e. a person or persons and a place. Sanders and McCormick (2002, p. 485) also point out that apart from the physical features of the built environment, â€Å"people are influenced by nonphysical features like social, cultural, technological, economic and political factors characteristic of the environment.† External Factors These are the place factors, usually described as the environmental or design issues which can lead to noise distractions, visual distractions, interruptions, crowding and accessibility issues (Ding, S. 2008). Due to the absence of internal walls, the low height of walls or partitions in open plan offices influences privacy; the more enclosures, the lower the people per given space and the higher the partitions, the higher the privacy perceived (Danielsson 2008; Oldham, G. R et al. 1991; Sundstrom, Herbert and Brown, 1982 etc.). Organizational context is also considered to be an external factor. This involves the type of industry involved by the organization. For example doctors consulting rooms should provide more audio privacy compared to an architectural firms offices or design studios. Internal Factors This grouping is based on the person factors or what goes on within the person, the suggestion that individual differences related to but not restricted to personality traits, gender, individual experience etc. affect ones perception of, and hence the evaluation of the work environment (external or place factors). Some studies have found that variations exist across gender in perception of privacy in the open plan office (Yildirim, Akalin-Baskaya and Celebi, 2007). Also, in a different cross cultural study of privacy, Newell (1998) found that privacy was more a condition of the person thus, the duration of the experience and the change on the person as a result of the experience leads to its suspected therapeutic effect. In general perceptions and attitudes to privacy, she found that gender also played a part especially within cultures. Maher and von Hippel (2005) and others before them showed that individual differences in the ability to handle overstimulation by the application stimulus screening and inhibitory abilities influenced the perceptions of the work environment. These inhibitory skills are cognitive in nature and such inhibitory skills are found to vary between individuals and even especially across cultures. For example, Hall (1966) points out that the Japanese are said to be content with paper walls as acoustic screens while the Dutch and Germans require thick walls and double doors to serve as acoustic screens. Benefits of Privacy in the work Environment Newell (1998, p. 359) relates the need for privacy to help in â€Å"maintaining healthy internal physiological and cognitive functioning subjectively described as ‘wellbeing’†. The study concluded that achieving the perceived privacy had some therapeutic effects. On the area of performance, especially for knowledge workers like engineers, accountants, software designers, decision makers etc., auditory and visual distraction have been found to be a cause of stress and even performance impairment (Roper and Juneja, 2008). Furthermore, Oommen, Knowles and Zhao (2008) point to the likelihood of aggression and increased instances of eye, nose and throat irritations while working in open plan environments. This in turn affects productivity. Culture Culture is said to be the way of life of a group of people. This, among other things covers their beliefs, values, norms and rituals. Specifically, Hofstede (2009 p. 1) points out that â€Å"culture is the collective programming of the mind that distinguishes the members of one group or category of people from the others and it manifests itself in the form of symbols, heroes, rituals and values.† Earlier, an American anthropologist Edward T. Hall in his books, talked about language and especially modes of communication as a point of differentiating cultures (Hall E.T 1966; 1976). He even considered language to be the core of culture while, Geert Hofstede considers language as a part of the rituals of a particular culture (Hofstede, 2010). This goes to point out some of the existing disagreements about what culture is and even how it comes about. Culture is thus, studied as a means of understanding or shedding light into the behavior or reactions of individuals or people groups. Edward Hall in his book; the hidden dimension writes that â€Å"people from different cultures inhabit different sensory worlds, so that experience, as it is perceived through one set of culturally patterned sensory screens is quite different from experience perceived through another.† (1966, p. 2). This highlights and explains the link between culture and perception generally and in spatial terms especially. Classifying Cultures There have been several descriptions and models of culture (Matsumoto and Yoo, 2006; Hall, 1966; 1970), for example, Hall (1966) alludes to contact and non-contact groups or cultures in relation to spatial meanings and preferences within people groups . This is related to the social dimension of privacy (Leino-Kilpi et al. 2001), but he especially specifies high and low context cultures according to their ways of communicating. For the high context (HC) culture or communication for that matter, much of the information is implicit while, in the low context (LC) culture, nearly everything is explicit. He also wrote about the concept of time among cultures (Hall, 1976). Where there are polychronic (P-time) and monochronic (M-Time) cultures; the M-time society or culture would prefer to do only one thing at a time when serious i.e. for such persons, time is linear and segmented with each activity scheduled while, the individuals in a P-time culture can juggle several activities, they emphasize the involvement of people and the completion of tasks rather than schedules. Edward T. Hall coined the term â€Å"Proxemics† which he describes as â€Å"interrelated observations and theories of mans use of space as a specialized elaboration of culture† Hall (1966 p. 1). In explaining his observations in proxemic behavior (Hall, 1963 p. 1003) he notes that â€Å"what is close to an American may be distant to an Arab.† Many other researchers and individuals apart from Edward Hall had worked on other frameworks and dimensions of culture. Matsumoto and Yoo, (2006) lists some of these frameworks which are interestingly identified by the names of the researchers that discovered them and this list which is not exhaustive, includes; Hofstedes (1980) with subsequent revisions and dimensions added; Schwartz (2004) who presented seven universal value orientations, Smith, Dugan and Trompenaars (1996) had two universal value orientations; House, Hanges, Javidan, Dorfman and Gupta (2003) came up with nine value orientations related to leadership; Inglehart (1997) had two attitude-belief-value orientations, Bond et al. (2004) is said to have reported two social axioms. All cited in Matsumoto and Yoo, (2006 p. 239). The listing above does not mention each of the dimensions. The dimensions of each framework listed are found in Table 2.1 below. Table 2.1 Six Theoretical Frameworks for Universal Dimensions of Cultural Variability Framework Dimensions Hofstede’s (2001) dimensions of  work-related values Individualism vs. collectivism Power distance Uncertainty avoidance Masculinity vs. femininity Long- vs. short-term orientation Schwartz’s (2004) dimensions of  values Embeddedness Hierarchy Intellectual autonomy Affective autonomy Egalitarianism Mastery Harmony Smith, Dugan, and Trompenaars’s  (1996) dimensions of values Egalitarian commitment vs. conservatism Utilitarian involvement vs. loyal involvement House, Hanges, Javidan, Dorfman, and  Gupta’s (2003) dimensions of  leadership values Performance orientation Assertiveness orientation Future orientation Human orientation Institutional collectivism Family collectivism Gender egalitarianism Power distance Uncertainty avoidance Inglehart’s (1997) dimensions of  attitudes, values, and beliefs Traditional vs. secular-rational orientation Survival vs. self-expression values Bond et al.’s (2004) dimensions  of social axioms (beliefs) Dynamic externality Societal cynicism Source: (Matsumoto, D and Yoo, S. H, 2006 p. 240) National versus Organizational culture As a society has a culture, so do organizations and such organizations employ staff who come from a particular culture(s). The organizations then require these individuals to work in offices. Apart from the culture description related to national boundaries, there is a culture that seems to characterize workplaces or organizations and this is called organizational or corporate culture. Barney (1986) notes that like culture itself, organizational culture has many competing definitions and then goes on to suggest that a generally acceptable definition of organizational culture to be â€Å"as a complex set of values, beliefs, assumptions, and symbols that define the way in which a firm conducts its business.† (p. 657). He goes on to point the pervasive nature of organizational culture in that, it helps to define the relationship of the firm to parties it comes in contact with through its business. This simply shows that culture within the work place especially geared towards profitability or the conferment of advantages could be termed organizational or corporate culture. Generally it will be assumed that the national culture will also play a part. Guidroz, Kotrba, and Denison (2009) from results of a study of multinational companies, claim that their study seems to point to organizational culture superseding national culture in diversity management practices. The issue in question in this thesis is not exactly a management matter but the individual perception of privacy in the open plan office environments and would suggest that both national and organizational cultures playing a part because according to (Brand, 2009) the design of the workspace or workplace communicates the corporate culture of the organization meaning, the adoption of the open plan environment can be tied to the organizations corporate culture. Hofstedes’ Cultural Dimensions This is a hugely popular cross-cultural model (Gerhart and Fang, 2005; Hofstede et al, 2010; Sivakumar, Nakata, 2001) currently in use, with its roots in industrial psychology (Meeuwesen, van den Brink-Muinen and Hofstede, 2009) is called the Hofstedes model of culture named after Geert Hofstede a Dutch emeritus Professor of organizational anthropology and international management in the Netherlands. Hofstedes work highlighted the fact that culture is manifested through symbols, heroes, rituals and values. But, Hofstede argues that values form the core of culture as represented by the Hofstede culture â€Å"Onion† in Figure 2.2. Figure 2.2 shows the onion structure graphically illustrating the manifestation of culture at different levels and even the interactions therein. As seen from Figure 2.2 above symbols, heroes and rituals are by themselves visible to all observers. It is the cultural meanings of the practices that are open to interpretation by the observer while, values are unseen or embedded within the person but they still subtly determine choices and much more (Hofstede et al., 2010). Hofstedes research studied value survey responses of similar respondents from different countries as to their approach, as related to four basic problems prevalent in most societies (Meeuwesen et. al, 2009) these included; Handling social inequalities in the society. The approach to dealing with uncertainty in general. The structure of the relationship between an individual and the group. The emotional role division between the male and females in a society. The initial data for Hofstedes culture study came about through an analysis of International Business Machine Company (IBM) staff surveys at a time, the company was called Hermes. He utilized the responses from routine staff surveys about values and related matters to provide ratings for countries on each of what he then called the four dimensions of culture. This was achieved by examining correlations between mean scores of questionnaire items at the level of countries. Other approaches, like analysis at the individual level did not provide much useful information (Hofstede, 2009). Later, certain studies showed the need for another dimension and this lead to the inclusion of a fifth dimension called, long term orientation. Each dimension of culture score for a country is calculated using a scale of roughly 0 to 100 for each dimension. A dimension of culture is an aspect of culture that can be measured relative to other cultures (Hofstede, 2009 p. 6) and the higher the score of a dimension, the more that dimension is exhibited in the society or nation in question while for lower scores the opposite pole of the dimension is more pronounced. Thus, the scores are therefore bipolar (Jones, 2007) In a 2010 book, Greet Hofstede, his son Gert Jan Hofstede and a research collaborator Micheal Minkov reviewed earlier works, alongside their recent studies and added a sixth dimension called indulgence versus restraint (IVR) to the previously known Hofstedes five dimensions of culture. The sixth dimension was largely as a result of the work of Micheal Minkov (Hofstede et al., 2010). The six dimensions of Hofstedes cultural model now include power distance (PDI), individualism (IDV), masculinity (MAS), uncertainty avoidance index (UAI), long term orientation (LTO), and the recently added indulgence (IVR). Power distance (PDI). This indicates the degree of inequality that exists and is accepted among the persons with and without power i.e. the leadership versus the followership respectively as normal and legitimate in any given society. If the power distance scores are high, it indicates a pyramidal or hierarchical system where the power is resident at the top while, lower scores indicate greater equality suggesting power is shared and spread within the group. Individualism (IDV). This is related to the se

My Goals Essay -- essays research papers

As the most of my peers, I have been asking myself a question, what is it really I want out of my life? This question has been bothering many people, and not only the college students who are trying to figure out the path which will lead them to the comfortable life. One might ask, what is that comfort that we all are striving for? Is it a state of mind or is it some unknown world that we are so eager to enter? Well, it varies from person to person, it depends on the life that the person has left behind when the decision to go to college was made. There are several aspects of our lives that could influence us and the future decisions that we'll make. The biggest part of our decision making is the way we were raised and the culture we have got used to. Many Americans believe that the success depends on the family background that you have. There are those who say that if the person was raised in a rich family, all opportunities are available to them and there is a high! chance that th e person will live a comfortable life. The same people are saying that if the person was raised in a poor family there are too many obstacles to overcome and most of the time these barriers on the way are too hard to cross. On the other hand, there are those people who say that the America is the land of opportunities and any person could achieve his/her goals if they set their mind to it. It is true that being born in the rich family helps a great deal during the course of your life. You are brought up in the household that provides the best conditions for exploring the world of knowledge. There are no worries about the basic needs like food, shelter or security, and all the resources are provided thanks to the excessive amount of money. Being rich allows people to worry less about the material things and more about the fundamentals of the learning and knowledge. Being born in a rich family also means meeting people and making the contacts earlier in life, which will later be helpful in that most difficult step of finding the first job. There is also the morality, which comes from the conditional learning of the environment that person is surrounded by. Person that is surrounded by the morally and financially stable people will adopt that thinking. Another aspect of being born to a rich family is the set example by the surroundings. When people that! you feel close to have acco... ...lder generation knows that they will do what ever it takes to put their children through school, even if it takes working late nights. For the most part the immigrants do not go to the restaurants very often, they try to save money by cooking home meal and limiting the extra expenses, such as entertainment, clothing and vocation. Within a short period of time, in less than three years immigrant families began to receive middle class income. Their children are in school, and most likely they had gone to school as well to obtain a better profession than the one that pays minimum wage. This is a clear example that it is possible to achieve something in life for any person in the United States. This argument will not be solved until people realize that the excuses are not the easy way out. It seems to me that many people would use their family poverty as an excuse for themselves not to make something of their life. To strive for a certain goal and not to loose interest or motivation is the name of the game for the twenty-first century. Only then, the desirable state of mind and your "pocket" will be achieved. The life that so many people are dreaming of only few steps away.

How much do we learn about Gatsbys character and how is it revealed Es

How much do we learn about Gatsby's character and how is it revealed to us? Throughout The Great Gatsby, Jay Gatsby appears to be motivated by the pursuit of wealth and a life with Daisy, but how does this show up his character? What we know about Gatsby is severely limited by the information that Carraway, who himself only meets Gatsby at the start of the novel, feeds to us. During the short summer, in which the book takes place, our information is limited by the format of the story i.e. the first person viewpoint limits what we know about Gatsby. We can tell through the way that he acts in his pursuit of Daisy that he is ultimately a shy, reclusive person who will try anything in order to meet his old love. But the first knowledge of when Gatsby first met Daisy at Camp Taylor, before he went to Europe, was at the beginning of the chapter in which he was killed. During this period, he was in the company of many rich and successful officers who all wanted to be with her. In going out with Daisy, Gatsby had proved that he could have a relationship with a person from a more privileged background than he had. The fact that he falsified his wealth in order to become acquainted with her shows that he is longing for a trophy of success that capturing Daisy's heart will bring him. The way that he asks Carraway to arrange a meeting between himself and Daisy is strong proof of this link. Soon it becomes apparent that Gatsby wishes his relationship to return to the state that it was before he left to fight in Europe during the war. This is demonstrated by the quote, 'Can't repeat the past? Why of course you can!'. These words from Gatsby demonstrate a very profound wish for his relationship with Daisy to be as i... ...e. As Carraway puts it, 'They were careless people, Tom and Daisy - they smashed up things and creatures and then retreated back into their money or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess they had made'. Such a strong statement fully shows how these people could have taken in Gatsby. Trying to hide business dealings cast doubt for the reader but for any man to go to all the trouble of arranging to meet his true love shows his romantic side. One thing that this novel shows to the reader is that although Carraway is told some details by Gatsby, what we know eventually turns into a great deal of information. I believe that Gatsby is overall a good person trying desperately to achieve the two things that his life has desired - Daisy and the pursuit of money, which were denied to him earlier.

Proliferation of Global Terrorism Essay

The Second Indochina War, popularly known as the Vietnam War, took place from 1965 to the 30th of April in 1975. It is a very memorable moment for the North Vietnamese military for they have achieved victory, which is in fact, the first ever major defeat of the United States in the field of military. The defeat of the United States, even with their remarkable military munitions and superiority, created a place in the minds of historians, teachers, students and other people. As such, political activists, contemporary journalists, militant teachers and socially conscious generation of students are inspired by this event to fight back against the Vietnam War (Gilbert, 2000). These people or generation, especially those who are intimidated and did not hold onto the leftist political agenda, generally is destructive and utilizes violent protests. Subversive propagandas are also used by these people to voice out their anger against the Vietnam War (Heineman, 1993).   It would be good thing for these young people to give their supports in order to achieve a military victory, but violence is not the means or should not be considered as an option. It is unnecessary for violence would only provoke another one to occur. Violence would only occur and reoccur, from one side to the other, resulting to a vicious cycle; something that is greatly unnecessary. It would be best if all the peaceful means would be exhausted first. If all fails, then we can consider violence as an option. But, as long as there are still other means, ways or options to take or consider, violence should not be considered. A well-thought action, not a reckless one, often results to greater achievements, if not the best. Part II – Dangers on a Global Scale   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Six-Day War which is commonly known as the 1967 Arab-Israeli War, is a major conflict that occurred between and fought by Syria, Egypt and Jordan, all which are Israel and Arab neighbors. In this war, soldiers or military forces from other countries also joined the battle and helped the Arab forces, such as those from Saudi Arabia, Iraq, Algeria and Kuwait.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After the war, in 1967 where the Israel defeated the Arabs, the Palestinians who were displaced, tried to live in the places where they fled. The Palestinian population feared for their lives and wanted to live. They were also in state of calamity because of the strength of the troops and military forces from Israel. To run and conserve their lives was the best option that the Palestinians could do. The predominant Palestinian Population continued their lives in the West Bank. Almost 4,000 Palestinians stayed in the West Bank; all of them are refugees or those who fled to save their lives. Some stayed, and tried to fight back with the hope of winning, and greatly showing these people’s Palestinian nationalism, but their efforts were futile. The predominant Palestinian population that fled, may have contributed to their cause for they ensured to save their lives; the lives that would later on increase and ultimately create new Palestinian nationalists or future heroes of their people.   Those who stayed and fought back may not have been totally successful, but they contributed as well in buying time for their people to run and survive. World Politics Complex Interdependence Counter independence refers to the international relations. In circumstances, this affirms to the fortunes and inextricabilities of Robert Keohane’s and Joseph Nye’s ideas. These two theorists accepted that in the counter independence, the diverse and intricate connections and the interdependencies of the present states and the respective societies are increasing. On the other hand, while the complex interdependencies increase, the utilization of the state or societies military force decreases. Along with the decline of military usage, is the decrease of its force and power, which oftentimes becomes unbalanced though still important. There are three characteristics of the complex interdependencies which were determined by the theorists. These characteristics would be necessary for analysis. The first characteristic is the multiple channels which connect societies and may also include informal ties. The informal ties may occur between governmental elites and the nongovernmental elites. An example would communication of one government to the advanced industrial countries or non governmental elites meeting frequently. The second characteristics include the agenda of the interstate relationships. These relationships include multiple issues which are generally not arranged. There is a link of the issues regarding prioritization and the objective of the third characteristic. An example may include the foreign affairs agenda wherein the relevant issues regarding the government and foreign policies are tackled. The third characteristic brings about the decrease in the dependence on the military force and power in dealing with the international relations. The government does not use its military capabilities to resolve issues towards other governments within the region when the complex interdependence prevails (Baaklini and Desfosses, 1997). An example would be the use of peaceful means or negotiations to resolve a conflict.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Globalization and complex interdependence may be similar or would relate to one another in that an intricate relationship is formed or that there is an increase in the interconnections between people. In globalization, there is a need for advancement of the technology, transport and communication that would later on cause an economic, cultural or political junction, not unlike the complex interdependence which does not necessarily need any advancement in technology for a convergence may occur. References Baaklini, A. I., & Desfosses, H. (1997). Designs for Democratic Stability: Studies in Viable Constitutionalism. Armonk, New York: M.E. Sharpe, Inc. Gilbert, M. J. (2000). Vietnam War on Campus: Other Voices, More Distant Drums. Westport, Connecticut: Greenwood Publishing Group Incorporated. Heineman, K. J. (1993). Campus Wars: The Peace Movement at America State Universities in the Vietnam Era. New York: New York University Press.

Mary Shelley: Submissive Women in Writing

In the writing of Mary Shelley’s Frankenstein or, The Modern Prometheus, she creates four submissive female characters all of who are negatively affected by the hands of Victor Frankenstein. These four submissive female characters are Agatha, Safie, Elizabeth, and Justine.Each of these women is proposed as passive and nonessential. The women, Agatha, Safie, Elizabeth, and Justine, make a pathway for the creation of action for male characters. The actions that happen with/to these women negatively affect them for the purpose of teaching one of the male characters a lesson or inflicting deep emotions to the male characters.Agatha’s purpose to man in this book was teaching the monster. â€Å"The girl [Agatha] was young, and of gentle demeanour†¦she looked patient, yet sad.† (Shelley 75, 76). Agatha teaches the monster many things mostly by him observing her interactions with her blind father and studying her actions and mannerisms. â€Å"Agatha listened with r espect, her eyes sometimes filled with tears, which she endeavored to wipe away unperceived†(Shelley 80). Agatha teaches the monster about respect, sensitivity, and human relationships.Safie, a close friend of the De Lacey’s, comes on horseback to the cottage. Safie is Arabian and doesn’t know or understand english, so the De Lacey’s give her lessons. Safie’s lessons in language and culture become the monster’s lessons as well. â€Å"My days were spent in close attention†¦ I improved more rapidly than the Arabian†¦I comprehended and could imitate almost every word that was spoken†¦ I also learned the science of letters†(Shelley 85). Safie is another passive female character that caused action by the monster. To the audience it is insignificant weather or not Safie learns english, but it is furthering the monster’s education. Thus it was for the sake of teaching a male character a lesson and of no real benefit to t he female character.Justine is one of the most passive, submissive female characters and hardly even has a voice in the novel. Justine is ultimately framed for the murder of William Frankenstein, yet she remains collected and serene. Justine  handles herself with poise even with her unfortunate circumstances.â€Å"God knows how entirely I am innocent†¦ I rest my innocence on a plain and simple explanation of the facts which have been adduced against me†(Shelley 56). Justine’s purpose becomes clear when she is framed. She becomes static, a victim of her circumstance.Mary Shelley describes Elizabeth as submissive and tender. Elizabeth is the most influential character associated with Victor Frankenstein, causing a roller coaster of emotions. Mary Shelley writes Elizabeth’s submissiveness quite obviously when she says, â€Å"she presented Elizabeth to me as her promised gift, I [Victor], with childish seriousness, interpreted her words literally, and looked upon Elizabeth as mine†¦since till death she was to be mine only†(Shelley 19).This belittles Elizabeth and essentially makes her a victim of the monster because of her relationship with Victor. Even when the monster threatens Elizabeth, Victor doesn’t try to protect her entirely, and puts his frustration with the monster over Elizabeth. Elizabeth is belittled along with the other female characters, making them mere tools to get revenge.There is one more hidden female character, without whom, the novel would not succeed. Margret Saville is the most passive, submissive female character. There is no way to know if she even exists entirely, but her significance is one of great magnitude.Margret Saville is the reason Robert Walton writes the letters explaining what has happened and what Victor has told him, thus creating the whole story. Margret is so submissive that she doesn’t even get a voice in the novel; there is never a response from her.Mary Shelley creat ed many submissive female characters, all of whom were used, objectified, and castaway after greatly impacting man’s life. They are used as tools of revenge and decried for the works of the men who used them.

Civil War †American Civil War Essay

The Civil War, which divided the Northern and Southern states in the bloodiest conflict in U.S. history, raged on when Abraham Lincoln was re-elected as President. Lincoln Knew that all the tragedy and casualties had to come to an end. When delivering his Second Inaugural Address, he chose to send a message of reconciliation and healing to both sides instead of focusing on politics, slavery, and state’s rights. Through the use of allusion, diction, and syntax Lincoln creates a common ground to unify the North and South. Lincoln uses allusion to justify the war and its purpose, which was to end slavery. In his speech, he alludes to the Bible, quoting, â€Å"Woe unto the world because of offenses come, but woe to that man by whom the offense cometh,† to show that the war was caused by God’s wish and was inevitable. America as a whole had committed theâ€Å"offense† of slavery, not just the South but the North as well because they were involved at the beginning of the slave trade and did nothing to end it. Lincoln suggests that the tragedy wrought by the war was a divine punishment to America for possessing slaves to fulfill their greedy desires, saying that God may will that the war continue † until every drop of blood drawn with the lash shall be paid by another drawn with the sword†, and that the war was America’s †woe due†, so both sides were to be blamed for their actions. He again alludes to the Bible, and says, â€Å"the judgments of the Lord are true and righteous altogether† demonstrating that the meaning of the war was for the North and South to see the consequences of their failings, and to learn to become better people, and through that a better nation, calling for all Americans to â€Å"strive on to finish the work we are in, and to bind the nation’s wounds† alluding to a passage of the Book of Psalms, which states that God heals the broken hearted and wounded. Lincoln uses diction to create a unifying tone throughout his speech that will set the direction of the nation’s path of recovery. When he says, â€Å"let us strive on to finish the work we are into bind up the nation’s wounds,† and, â€Å"and cherish a just and lasting peace among ourselves, and with all nations,† he uses specific verbs such as â€Å"strive,† to encourage the nation to fight vigorously toward their goal of unity, â€Å"bind,† to establish a bond between both sides of the nation, and â€Å"cherish† to ask the people to care for one another, including for people on opposite sides, for everyone once belonged to the same great nation. This is so that the people will take notice of the actions that Abraham Lincoln wants the people to do, and remember the emphasized words clearly. Also throughout his speech, he uses the word â€Å"both† in quotes such as, â€Å"Both read the same Bible and prayed to the same God,â⠂¬  and, â€Å"He gives to both North and South this terrible war,† to address both the North and South’s similarities and involvement in starting the war. He wants to portray the two parties as equals, neither better nor superior in the eyes of their Almighty God, and both to blame in the war. Lincoln uses syntax to create a formal and ministerial tone in his speech to engage his religious audience. Lincoln asks the audience a rhetorical question, â€Å"He now wills to remove, and that He gives to both North and South this terrible war as the woe due to those by whom the offense came, shall we discern therein any departure from those divine attributes which the believers in a living God always ascribe to Him?† to make them think about God’s reasons for letting a bloody and terrible war divide them. The audience, who believe that God is an all-knowing and righteous God, will start to see that while they will never really understand God’s purposes, they can discern that the reason war came was to end a cruel and harsh treatment of slaves and that the war is a punishment to all those whose wealth and security came at the expense of brutal and inhumane cruelty. He then uses parallel structure to emphasize the reasons for why the war started. Lincoln states , â€Å"To strengthen, perpetuate, and extend [slavery] was the object for which the insurgents would rend the Union, even by war,† to show why the South seceded from the United States. They wanted to spread slavery into newly acquired parts of the West, including New Mexico and Utah territories. But God, Lincoln said, decided that slavery would continue no more, and began the war to end it. He again uses parallel structure when he says, â€Å"With malice toward none, with charity for all† to summarize the actions that he wants his fellow countrymen to accomplish in order to heal and reunite the two sides of the nation. He wants the audience to remember these specific words so that they are reminded to strive toward their goal of unifying the states. Lincoln uses the combined power of religious allusion, syntax, and diction to show that both sides carry blame in the war through God’s justice, and use that as a bonding agent to recombine the United States so that they can â€Å"achieve and cherish a just and lasting peace among [themselves] and with all nations.†

Bottled Mineral Water Industry

Bottled Mineral Water Industry Drinking water is the most important need of life. The drinking-water needs for human beings vary according to the climatic conditions, body structure. For an average consumer, the body needs around 2 to 4 liters of water every day. The increasing number of cases of water borne diseases, water pollution, urbanization, shortage of pure and safe water etc. has added to the phenomenal growth of the industry. Unavailability or shortage of drinking water at public places has also added to the growth of the bottled mineral water industry. https://encrypted-tbn0.google.com/images?q=tbn:ANd9GcQ-hMDAxvtyGgM9RYPtFwODPCj7vnFqzHgt-4ToWgRUursv0QPQ OVERVIEW OF THE INDUSTRY In India, more than 100 companies manufacture and sell about 450 million liters of packaged drinking water worth Rs. 250 crores annually. The tradition of packaged drinking water started decades back. In the West, the trend of packaged water started in 1950s. Thus the trend of mineral water consumption flourished in the market. Depending on various factors like the temperature, the location, the altitude, and the climatic conditions, water can be used to cure various ailments. This started the trend of manufacturing mineral water for drinking purposes to utilize this property of the liquid. The trend gained momentum in 1970s and since then large quantities of packaged water from mineral springs were used in the European nations. Bottled mineral water has been prevalent in western countries due to presence of higher health conscious people and higher awareness of sanitation. People preferred to drink boiled water or filtered purified water to prevent them from contracting any water borne diseases or ailments. In India, exposure to western and European life styles and culture, poor levels and quality of drinking water, increasing number of cases of water borne diseases, increasing awareness about health and hygiene and other related factors led to consumption of mineral water. The market has not looked back ever since then and has grown significantly to a great extent. VARIOUS BRANDS IN THE INDUSTRY BISLERI COMPANY: Parle Bisleri Pvt. Ltd. COMPANY BACKGROUND: Parle Bisleri Pvt. Ltd is the biggest player in packaged drinking water business in India. The company sold off the Thumps Up and Gold Spot brands to Coca-Cola India in the early 1990s. Since then, the company has focused only on packaged bottled water in India. The company changed its slogan to â€Å"Play Safe† from â€Å"Pure and Safe†, since many small competitors tried to emulate the look of the company’s brands. Parle Bisleri Pvt. ltd. is credited with building the use of bulk packaged mineral water in India through the introduction of 20-litre jar packaging. The company developed consumer-friendly packaging for the 20-litre jars by adding threaded fittings and valve caps, as opposed to other brands that feature snap-on fittings. These innovations facilitated easier flow of water from the jar pack. HISTO RY OF THE BRAND: BISLERI originated in Italy and the brand owes its name to its founder MR.FELICE BISLERI. In 1967, BISLERI set up its plant in Bombay for bottling and marketing actual mineral water, which was not so fruitful initiative. By 1969, BISLERI wanted to shut down its business and to help Mr. Bisleri out, Mr. Chauhan bought the company, with an intention to turn it into a soda/soft drinks brand. Since then it has not looked back and has come a long way. Now, it owns a significantly high percentage of shares in the Indian market and also has spread widely on the International front.